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The Challenge

In July 2021, the NCAA ruled that college athletes were able to profit from their own name, image, and likeness. This was new territory for Anna, who was exploding on social media, and unsure how to navigate the NIL space. As an early adopter of NIL, Camden turned to Limitless for guidance to understand rules and regulations, assist in decisions about endorsements and partnerships, and help with how to market herself effectively to maximize NIL earnings.

1) Educate on NCAA NIL rules and set up the necessary legal and financial structures for earnings.

2) Implement a tailored marketing plan to maximize NIL earnings while reinforcing Camden's unique brand identity.

3) Assess endorsement opportunities, negotiate favorable terms, and offer ongoing support to manage partnerships, ensuring Camden maintains strong, mutually beneficial relationships with brands and sponsors.


  • Instagram
  • TikTok
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