Anna Camden Case Study | Limitless NIL

Anna Camden's Limitless Journey to
Influencer Powerhouse in the NIL Era

Anna Camden, a skilled 22-year-old content creator, grew her brand rapidly since she entered the influencer space in 2020. Camden played four seasons with the Penn State women's basketball team. Upon graduation in 2023, she transferred to the University of Richmond, and unfortunately tore her ACL before the season started. That has not prevented her from making a positive impact during difficult circumstances. Camden is extremely personable and open about mental health, life as a student-athlete, and the importance of her faith.

The Challenge

In July 2021, the NCAA ruled that college athletes were able to profit from their own name, image, and likeness. This was new territory for Anna, who was exploding on social media, and unsure how to navigate the NIL space. As an early adopter of NIL, Camden turned to Limitless for guidance to understand rules and regulations, assist in decisions about endorsements and partnerships, and help with how to market herself effectively to maximize NIL earnings.

Our Process

1) Educate on NCAA NIL rules and set up the necessary legal and financial structures for earnings.

2) Implement a tailored marketing plan to maximize NIL earnings while reinforcing Camden's unique brand identity.

3) Assess endorsement opportunities, negotiate favorable terms, and offer ongoing support to manage partnerships, ensuring Camden maintains strong, mutually beneficial relationships with brands and sponsors.