After experiencing the good, bad, and the ugly of the inaugural year of NIL, Limitless co-founders and Penn State football players Sean and Liam Clifford sought to create an Athlete agency that was made for the players and founded by the players.
Starting with just five employees and seven athletes, Limitless has expanded to nine team members and represents 25 Athletes at 12 different schools across the nation.
Limitless Athletes have now signed deals worth up to $10,000 with more than 30 companies and businesses ranging in size from Harpers in State College, Pennsylvania, to nationally recognized brands like Raising Cane's.
Alongside connecting college athletes with businesses in the private sector, Sean and Liam wanted their company to guide players through the rapidly developing world of NIL, so they can maintain a competitive edge in all facets of their lives — from the playing field to the classroom.
Limitless NIL removes the pressure and takes away the distraction of being an influencer or a negotiator off of its athletes, so the players can stay focused on performing at an elite level.